The Right Bike. The Right Service. Right Here in Le Mars.

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Bike Central storefront in Le Mars, Iowa

Your Ride. Your Goal. We’ll Get You There.

From your first bike to your next big adventure — Bike Central is here to equip, support, and sent you out ready.

What’s Your Goal?

Every rider comes in with a reason. Here are a few we hear most.

Start commuting to work on your bike

Complete a day of RAGBRAI

Make memories with your family on the trail

Compete in a local triathlon or race

Get outside with a friend or spouse

Teach your kids what an active life feels like

Just feel better — physically and mentally

Whatever brings you in, we have the products, the expertise, and the time to help you get there.

Cory Cunard, Owner and Head Mechanic at Bike Central

Meet Your Guide — Cory’s Story

Cory still remembers the day his dad pulled off his training wheels without warning. The tears didn’t last long. The moment the bike found its balance, something clicked — and it never stopped.

Twenty-five years later, that feeling is still what drives him. Cory has completed RAGBRAI in a single day, raced local crits and triathlons, and climbed Pikes Peak on two wheels. He also rides the same local trails you do — with his family, at whatever pace the day calls for.

That range is what makes him your best resource, whether you’re shopping for your kid’s first bike or dialing in your race setup. As Owner and Head Mechanic, Cory built Bike Central around one belief: every rider deserves someone who actually listens before they sell.

Jake, Mechanic at Bike Central

Meet Your Mechanic — Jake’s Story

An expert mechanic and extreme mountain biker, Jake’s attention to detail is evident whether he is fixing your bike or practicing wheelies.

He treats every bike that comes into the shop as if it were his own.

Friendly and knowledgeable, he is eager to help each customer get the most out of their ride.

Seth, Service Technician at Bike Central

Meet Your Service Technician — Seth’s Story

As a Service Technician, Seth assists with repairs throughout the summer months.

Always smiling and eager to help, Seth is the kind of person you hope your kids grow up to be like.

Amongst other things, he has learned that working at a bike shop makes you an expert at changing flat tires. And breaking down cardboard boxes.

Shawn, Cory's Right Hand Man at Bike Central

Meet Cory's Right Hand Man — Shawn’s Story

Cory’s right-hand man, Shawn is instrumental in almost every area of the bike shop.

Whether assisting a customer, assembling a new bike, or keeping the shop tidy, he does everything with genuine care and precision.

Always looking for ways to improve, he challenges us to be better every day.

Eli, Shop Apprentice at Bike Central

Meet the Shop Apprentice — Eli’s Story

As Shop Apprentice, Eli’s skills on a bike and with a wrench are soon to surpass the rest of the team.

He is always happy to help with whatever needs to be done, and he enjoys seeing all the new bikes that come through the shop.

As a Certified Kid, he can tell you that a quality kid’s bike makes a BIG difference and is a worthwhile investment. Seriously, you should listen to him.

Our Promise

We ask questions first.

We make recommendations only after we understand how you actually ride.

Right bike, not the most expensive.

We fit you to what you need.

We stand behind every repair.

Every service that leaves our shop is backed by Cory’s name.

We’re here after the sale.

The relationship doesn’t end at the register.

Come See What Sets Us Apart.

Stop in, say hello, and let us help you find your next ride.